Table Of Content
- Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend
- Under Armour Publishes FY2023 Sustainability & Impact Report
- Unisex UA SlipSpeed™ Training Shoes
- Work Starts Here: Level Up Your Training With Project Rock
- Creating More Access to Sport for The Next Generation of Athletes
- After a school year unlike any other, Stephen Curry celebrates educators by funding 120 literacy and sports projects
- Anthony Joshua Teams Up with Musician Maulo for Personalised Fight Night Song

Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs. On August 12, Under Armour hosted its Elite 24 event in Chicago, bringing together 48 of the nation’s best rising boy’s and girl’s high school basketball players. As a brand dedicated to supporting the next generation of athletes, Elite 24 provided a venue for the future’s brightest stars to showcase their skills on the national stage and rise to the ranks of the nation’s top high school performers on the court.
Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend
He found us a way out — and where I grew up, very few people ever left that neighborhood. Because of the game, I'm the first in my family to graduate from college. Throughout my career, I've taken a little bit of life’s lessons from every coach that I worked with and every athlete I have had the privilege to coach. It gave us all what I consider a much-needed time to reflect and think. The idea of The National Coalition for Minority Football Coaches came to mind in a phone call with Coach Mike Tomlin last year.
Under Armour Publishes FY2023 Sustainability & Impact Report
Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine. We are partnering with humanitarian groups to provide what is needed for those displaced and have also stopped all shipments into our sales channels in Russia. We are proud to stand with Ukraine against Russia’s attack on their democracy and will do what we can as a global company where standing for equality matters.
Unisex UA SlipSpeed™ Training Shoes
The retail adaptations featured in the UA Brand House City Concept add convenience and ease to the athletes’ in-store experience. Under Armour’s popularity stems from its innovative products that meet the needs of athletes, strategic celebrity endorsements, and savvy marketing campaigns. Under Armour stands for the empowerment of athletes and is committed to unity, inspiration, and societal change through the power of sport. So there you have it — a quick dive into the lively and empowering world that is the Under Armour Brand House. Whether you’re eyeing an upcoming ski adventure or contemplating the best time to join the Oktoberfest fun, remember that everything Under Armour does is aimed at empowering athletes everywhere.
De’Aaron Fox Signs with Curry Brand
Under Armour identified each of the Wildcats-Badgers games that ended in a tie, and used the 0-0 result in 1891 as the creative catalyst behind this year’s threads. Take your performance to new heights with athletic apparel and shoes that are designed for star athletes. Cultivated from the high-performance testing lab and delivered to the shelves of the World Trade Center Under Armour Brand House, our athletic great helps you dress and perform like a professional athlete. The Under Armour Brand House will feature nearly 10,000 square feet of interactive retail space that creates a fully immersive brand experience.
Every opponent gave it their best shot but, with determination and teamwork, the Fighting Irish triumphed time and again, reminiscent of great Notre Dame teams of the past. This March, Under Armour celebrates International Women’s Day with a brand new colorway of the UA HOVR Infinite. The shoe was constructed for women, with extensive weartesting and feedback from female runners. The International Women’s Day colorway was inspired by a botanical color palette in a watercolor- like design on the upper, which cascades onto the full-length HOVR foam for a subtly feminine design.

Creating More Access to Sport for The Next Generation of Athletes
Under Armour Run’s newest model, the Flow Velociti SE, follows in the footsteps of the Flow Velociti Wind with its all-in-one cushioning system that allows you to keep running for miles. The new Flow Velociti SE running shoe enhances the feeling of light and effortless speed with the absence of sensation in the upper—producing an incredibly balanced experience with several added comfort benefits. Less is more - until you’ve tried UA HOVR - Under Armour’s unparalleled cushioning system that has runners wanting MORE. The UA HOVR Mega 2 Clone, the newest member of the UA HOVR running shoe family, offers maximum cushioning for ultimate cruise-control comfort. With 32mm stack height, the new UA HOVR Mega 2 Clone is for the runner who wants the most protection for their training. Lower temperatures don’t mean you have to put your quest for lower scores on hold.
After a school year unlike any other, Stephen Curry celebrates educators by funding 120 literacy and sports projects
For the past five years, Stephen Curry has been working to change that by championing inclusivity in the sport and injecting personality-filled apparel to offer a more seamless transition from everyday streetwear onto the course. The new Curry Brand Fall/Winter 2022 collection includes five pieces that combine the same style elements and assets that propel Stephen on the court with popular, course-ready streetwear to achieve maximum performance. Players will notice the inspiration drawn from a basketball uniform through the collection’s use of monochromatic, head-to-toe uniformity and striking side details.
The durable outsole offers reliable traction on wet and slippery surfaces, making these sandals ideal for use in showers and locker rooms. With its black and white color scheme, the sandal effortlessly pairs with any casual or athletic attire, making it a go-to footwear option for any activity. The unisex design is tailored to fit men’s sizing but can comfortably accommodate any wearer looking for the sporty aesthetic and practicality that adidas is known for. These elements, along with large digital LED screens strategically placed in the footwear area, not only enhance the visual appeal of the store but also create a sense of belonging and community among visitors.
Sub-category headers on the wall clarify the technological capabilities and usage of each shoe, as well as provide the athlete with a better understanding of UA’s growing assortment. New experiential touchpoints, like a 3D Foot Scanner and Footwear Customization space showcase Under Armour’s commitment to footwear and the athlete’s in-store experience. Crafted with ease of use in mind, the Ansa Elevate Slide includes an adjustable strap that allows for a customized fit to accommodate different foot widths with ease. The slip-on design makes them perfect for quick transitions, great for those on-the-go lifestyles or when heading to the gym. The outsole is engineered with traction patterns for increased floor grip, enhancing stability on both wet and dry surfaces.
Under Armour Expands To Boston's Back Bay With Its Largest Brand House Opening Of 2016 - PR Newswire
Under Armour Expands To Boston's Back Bay With Its Largest Brand House Opening Of 2016.
Posted: Wed, 02 Nov 2016 07:00:00 GMT [source]
It’s the same joy that I try to bring to the court,” said the NBA All-Star. Curry, a father of three, has embraced the Sesame Street collaboration in part because of their shared commitment to uplifting underserved and underrepresented communities, and its ability to spread joy and positivity around the world. Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe. Technology is always moving fast and runners’ demands are growing as the bar gets higher.
The full knit upper on the UA HOVR Tour SL utilizes Under Armour’s proprietary Intelliknit™ technology to overcome the performance limitations of knitted footwear previously seen in Golf. No longer confined to be worn on dry, crisp fairways, the Intelliknit upper is also treated with NeverWet® and a waterproof membrane, meaning golfers can wear the UA HOVR Tour SL in any conditions they find themselves in out on the course. They’re champions on and off the court; determined to always strive for more and empower the next generation of greats.
The launch event was attended by some of the Under Armour-sponsored athletes, including Olympic swimming gold medallist and world record holder, Tatjana Smith (formerly Schoenmaker), soccer player, Kegan Johannes, and professional boxer, Kevin Lerena. Collinicos explains that globally with the brand there is a concerted movement to talk to 16 to 24-year-olds, and team sports athletes. “The brand started as a brand for young athletes in team sports and this remains true,” says Lorrianne Cloete, head of brand at Apollo Brands. Finishing 12-0 in the regular season, the Fighting Irish have punched their golden ticket to the College Football Playoff as they prepare to face Clemson in the Cotton Bowl. A spotless resume with wins over teams from six different conferences - including ranked opponents Michigan, Syracuse and Northwestern - while criss-crossing the country has delivered Notre Dame a well-deserved No. 3 seed.
The slide features a durable, yet soft foam construction that provides excellent cushioning underfoot, making it ideal for post-workout wear or for slipping on after a long day. The classic color palette of black and jet gray ensures these slides effortlessly complement a wide array of outfits and styles, while the subtle Under Armour logo adds a touch of athletic authenticity. Under Armour knows that as an athlete, you want the most stylish, high-quality gear to help, whether your goal is becoming the school’s next top scorer or training for a marathon. The Under Armour Brand House in Baltimore, Maryland, has whatever gear you need, be it comfortable, durable leggings for hot yoga class to men’s tactical clothing and gear for hardcore training purposes. Located at Harbor East, Baltimore, we’ve got you covered at Under Armour Brand House.